The Collapse of High-End Appeal Overnight: Why Must Luxury Marketing Rely on AI?
36Kr
深响
高级感一夜崩塌：为什么奢侈品营销非得用AI？深响·2026年04月21日 16:10AI时代，最难的是守住“高端定义权”。 AI对营销行业的渗透，还在持续深入。 今年米兰时装周期间，Gucci发布了一组AI生成广告物料，引发一片争论：不少网友给出“cheap”、“slop”、“horrible”等差评，甚至阴阳Gucci“比TJ Maxx（以高折扣著称的美国零售品牌）还廉价”；也有时尚博主、忠实
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