Ford’s $30,000 Electric Pickup Aims to Win Over Skeptical Buyers
Bloomberg Technology
Keith Naughton
Everything about Ford Motor Co.’s Long Beach, California, “skunkworks” operation was designed so that its crack engineering team could dream up a new electric vehicle lineup that broke with convention. And yet after years of tinkering, the automaker is aiming to reinvent a form it didn’t get right the first time: the pickup truck.
