arXiv:2605.04733v1 Announce Type: new Abstract: Text-based role-playing models can imitate character styles, yet they often fail to reflect a scene's atmosphere and evolving tension, both essential for immersive applications such as Virtual Reality (VR) games and interactive narratives. We study video-grounded role-playing dialogue and introduce EBM-RL (Eye-Brain-Mouth Reinforcement Learning), a decoupled GRPO-based framework that explicitly separates observation ([perception]), reasoning ([think]), and utterance ([answer]). This structure promotes human-like sensory grounding by compelling the model to first attend to visual cues, then form internal interpretations, and finally generate context-appropriate dialogue. EBM-RL integrates four complementary rewards: (i) CLIP-based scene-text alignment to improve ambiance and emotion; (ii) a Perceptual-Cognitive reward that encourages [perception] and [think] processes that increase the likelihood of the reference response; (iii) answer accuracy to ensure faithfulness; and (iv) a dense format reward to enforce the desired structured output. Extensive experiments demonstrate that EBM-RL substantially outperforms text-only role-playing baselines and larger-scale vision-language models on our immersive role-playing benchmark, delivering simultaneous gains in visual-atmosphere consistency and character authenticity. Beyond the role-playing domain, EBM-RL also exhibits strong zero-shot generalization: without any additional fine-tuning, it consistently improves performance on out-of-domain VideoQA benchmarks. We additionally release an open-source dataset for video-grounded role-playing dialogue.